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Creating Opportunities for the UK Across Europe

Erasmus+ projects provide life-changing opportunities for participants across the UK and sharing the stories and experiences of the organisations and people involved is a great way to raise awareness of Erasmus+ and encourage others to get involved. They have put together some expert advice, hints and tips on how organisations can showcase the inspirational achievements of participants using the latest new media platforms and, most importantly, how they can use their own voices to tell their life-changing stories.

The expert’s view: digital storytelling

It has never been easier to self-publish onto the Internet. Thanks to content communities (such as YouTube) anybody can become a creator, producing media and sharing it with their own personal audience. Digital storytelling is the umbrella term that you can use to describe this process of using digital tools to tell stories. Using video, audio, writing, blogging and social media there are unlimited ways in which we can tell our own story, or represent the stories of the participants in our projects.

By capturing the planning, key moments, behind-the-scenes activities, etc. of our projects we are able to build up an ongoing picture of what is happening whilst it is happening, rather than waiting to produce a final report or video at the end of the project.

Developed by: ERASMUS +, Country: UK

Measuring success

Analysing your social media statistics is the best way to check whether you’re getting it right. You can look at simple data such as the number of people that follow your account but it’s also worth looking at how well you’re engaging people. Are people interacting with the content you’re producing i.e. liking it, sharing it or responding to it in another way? Each platform has its own set of analytics which you can use. It’s worth looking at these every so often to review your activity.

Analytics will help you to assess the type of content that is most effective and you should aim to replicate this as much as possible. Many Erasmus+ projects use social media as a way of linking people through to their websites to access further information. Photos, short videos and participant testimonials can work really well for this purpose.

And finally: Remember that what goes on social media is there for the world to see and is a reflection of you and/or your organisation. Always check content before publishing for accuracy, tone of voice, etc. And always think before you post – it could save potential problems later!

16 Pages Online (PDF)

Highlights and Interesting Chapters

Why use social media?  (Page – 4)
There are many ways to reduce the time you spend, (Page – 5)
Finding your audience, (Page – 6)
Choosing the right social media platforms, (Page – 7-8)
Creating engaging content, (Page – 9)
Top tips: Timing, Consistency, Invite guests, Include images, Keep it short, (Page – 13)
Useful links, (Page – 15)

Official website and source for the: ERASMUS+