New UK Report on the economic value
Closing the gender gap in the UK digital economy
Gender-UseIt # GUI2014 Conference Report
The 1st Conference on Gender-Use IT funded by the Federal Ministry of Education and Research Conference was held from 3-4 April 2014 in Berlin. Around 120 experts from science, business, and ICT practitioners, involved in the German national project gender UseIt gathered to discuss the gender perspective in the field of HCI, usability and UX.
Photo: Gender-Use-IT Conference
In six different sessions 25 lectures, workshops, and discussion panels were organized, reflecting the interdisciplinary approach of the conference, as well as the heterogeneous background of the lecturers.
The scientific director of the network gender UseIt, Professor Dr. Nicola Marsden of the Heilbronn University, welcomed all participants and presented the project and the framework for the conference. The ultimate goal of the project is to solve inequalities in the design of human-computer interaction and anchor equal opportunities of women and men in the digital, interactive life, “gender UseIt” and to integrate the gender perspective in research and teaching, and mediate in the usability engineering process to identify and evaluate an awareness of gender aspects. The “Gender-UseIt” network brings together the experience and expertise from different research disciplines to generate new approaches to research in the interdisciplinary exchange and expand the scientific basis in a usability engineering process to the gender perspective.
In regard to the conference, Professor Madsen stressed the need for open, interdisciplinary dialogue and reminded the audience to take the different perspectives and the output knowledge of all stakeholders seriously.
• Diffractive Design | Corinna Bath
• Vorgehen zur Entwicklung eines zielgruppenorientierten Interaktionsdesigns – Fallstricke und Chancen
Vortrag | Claudia Müller-Birn, Silvia Arlt, Mechthild Koreuber, Robert Philipps
• Gendability: Was hat Usability mit Geschlecht zu tun? | Dorothea Erharter, Elka Xharo
• Vielfalt für Wikipedia | Julia Kloppenburg
Prof. Dr.-Ing. Corinna Bath from the Technical University of Braunschweig led the track with a talk on “Diffractive Design”. She described the possibilities of the approach to overcome problematic Vergeschlechtlichungen in the design of technology. Mrs. Prof. Dr. Müller-Birn reported in her presentation of the efforts of the Free University of Berlin, girls, inspired by means of a specific target group developed a website for scientific professions. The Managing Director of the Center for Media & social interaction diversity (ZIMD) in Vienna, Mrs. Dorothea Erharter, presented the developed from the center “GOOD” guidelines, which may contribute to the consideration of gender and diversity in the development process of websites and apps. Thereafter Julia Kloppenburg, the representative of Wikimedia Germany reported about the problems encountered on Wikipedia in the recovery of female authors.
• Assessing the influence of gender towards the adoption of technology-enabled self-service systems in retail environments | Christian Zagel, Jochen Süßmuth, Leonhard Glomann
• Viele Facetten. Gender- und diversitysensible Mediengestaltung in technischen Bereichen | Bente Knoll
• Eine andere User Experience: Depressive User im Web | Meinald Thielsch, Veronika Kemper, Ina Stegemöller
• Usability Studies und Intersektionalitätsforschung – Ein kritischer Dialog | Petra Lucht
Chair | Sabine Möbs, Duale Hochschule Baden-Württemberg Heidenheim
Mrs. Prof. Sabine Möbs took over the management of the second track. Zagel Christian, Project Manager IT Innovation of the Adidas Group and Ph.D. student at the Friedrich-Alexander-University Erlangen-Nürnberg, declared gender-specific differences in technology acceptance. He was referring to well-designed cooperation between Adidas and FAU Erlangen-Nuremberg Project, an interactive dressing room, which is to create new ways of marketing and self-service systems go in the future. Mrs. Dr. Bente Knoll, Managing Director in the Office of Sustainable competence (B-NK) and university lecturer at the Technical University of Vienna, Johannes Kepler University Linz, and Vienna University then gave an insight into the research project “Gender technique pictures”. This illuminated representations of women and men in technical and engineering contexts. A special focus was on websites and information materials. Dr. Meinald Thielsch of the Westfälische Wilhelms-Universität Münster dealt in his remarks with the question of whether mental illness of male and female web users have an impact on the user experience. The track ended with a lecture by Prof. Dr. Petra Lucht from the Centre for Interdisciplinary Women’s and Gender Studies (ZIFG) at the Technical University of Berlin advocating to apply approaches of intersectionality on the development processes in the fields of Human-Computer-Interaction (HCI), Usability and User Experience (UX).
• Cultural Differences in Human Computer Interaction from the Gender Point of View | Rüdiger Heimgärtner
• GERD – Wo Gender, Diversity und Informatik zusammenwirken | Susanne Maaß, Kamila Wajda, Claude Draude
• EAGLE – Enhanced Government Learning | Sabine Möbs
• Online Gender Glossar. Entwicklung einer zitierfähigen Online-Enzyklopädie | Daniel Diegmann, Juliane Keitel, Michael Nitsche. Chair | Meinald Thielsch, Westfälische Wilhelms-Universität Münster
Dr. Rüdiger Heimgärtner Intercultural User Interface Consulting based Undorf (IUIC). illuminated the cultural differences in the female and male human-computer interaction (MCI).
Prof. Dr. Susanne Maass, director of AG socio-technical system design & Gender at the University of Bremen reported on the development of the “gender Extended Research and Development” (GERD) model, made ?? with the gender and diversity approaches for the computer science rudimentary available can be. Prof. Dr. Sabine Möbs from the Duale Hochschule Baden-Württemberg Heidenheim, presented as a scientific coordinator before the EU cooperation project “EAGLE”. The project deals with possibilities of e-learning in the European government context, also the influence of the category “gender” should be investigated.
Daniel Diegmann, Juliane Keitel, and Michael Nitsche reported about the Gender Glossary project of the Department of School Education and School Development Research at the Faculty of Educational Studies and the Center for Women and Gender Studies (FraGes) of the University of Leipzig.
• Doing Gender im IT-Design – Zur Problematik der (Re-) Konstruktion von Differenz | Saskia Sell
• Genderoptimierung im E-Commerce | Silke Berz, Astrid Wunsch
• Integration von Genderaspekten in die Hochschullehrnen der Informatik/Usability | Gabriele Schade, Kristin Probstmeyer
• Das Aufwändige Geschlecht – Matthias Holthaus
• Vom Smart Phone zur Smart City Sandra Becker
Chair | Heike Wiesner, Hochschule für Wirtschaft und Recht Berlin
Prof. Dr. Heike Wiesner & Göde Both presented the example of the voice-controlled personal assistant “Siri” from Apple.
Silke Berz and Astrid Wünsch, Triple Sense Reply GmbH, explained on the basis of a practical example of their perspective on gender differences in the design of websites.
Prof. Dr. Gabriele Schade and Kristin Probst Meyer of the University of Applied Sciences Erfurt and Ilmenau University of Technology presented the results of a Thuringian joint project, which has set itself the goal of implementing various measures by gender and diversity aspects in academic teaching. In the course of this project, a Gender-/Diversitytool at FH Erfurt, as well as a gendered tool at the TU Ilmenau for the respective computer science teaching were developed.
Matthias Holthaus from the Centre for Applied Continuing Education Research – Institute for Economic Education (ZAWF-IÖB), and Mrs. Sandra Smith, a lecturer at Zedat data center of the Free University and director of the Media Workshop Berlin the session. Sandra Becker dealt with the question of a technical design of urban spaces, the ‘smart cities, starting from the development of “smartphones” and “smart homes”. Here, Mrs. Becker was also the way to make these processes gender-sensitive.
Matthias Holthaus reflected on Doing E-Learning/Doing Gender? – Examining the Relationship between Students’ Gender Concepts and E-learning Technology.
Eva Fabry, Director of ECWT had to prioritize the Hellenic EU Presidency Conference ‚ Women and Girls Go Digital‘ the same day (3 April 2014) in Athens and therefore during the Get-Together Christine Regitz, Vice President User Experience at SAP AG and member of the High-Level Advisory Committee of the European Centre for Women and Technology (ECWT) held the dinner speech. Christine Regitz stressed the need for an open exchange between the technical and natural sciences on the one hand and gender studies on the other and at the same time praised the efforts that have been made ?? to the effect of the symposium.
• Geschlechter- und intersektionalitätskritische Perspektiven auf Konzepte zur Softwaregestaltung | Tanja Paulitz, Bianca Prietl
• Gender-Centered Product Development im Webdesign | Annette Hoxtell, Charlene Beavers
• Personas, Szenarien und stereotype Geschlechterrollen – Panel | Jasmin Link, Elisabeth Büllesfeld Chair | Nicola Marsden, Hochschule Heilbronn
Prof. Dr. Tanja Paulitz and Bianca Prietl of RWTH Aachen . presented the example of the scenario-based software design. Charlene Beavers and Annette Hoxtell then reflected on how gender-centered web design with the help of “personas” can reflect textual and visual design elements.
Elisabeth Büllesfeld of the Fraunhofer IAO in Stuttgart dealt with the question of reproduction and solidification of stereotypes in persona sets. In the subsequent panel participants reflected on what lessons from the gender-centered web design could be transferred to a gender-centric software and product development. Prof. Paulitz noticed that the personas approach focuses very much on actual people and therefore can potentially tempt to stereotyping, whereas scenarios which followed the stories and thus the actual content, and could therefore be helpful in breaking stereotypes.
• Gender- and Role-Specific Product Perception | Bianka Trevisan, Robert Schmitt, Eva-Maria Jakobs
• Untersuchungsmethoden zur Gendersensibilität von Arbeitsplätzen im Umfeld sicherheitskritischer Systeme | Peter Judmaier, Margit Pohl, Frank Michelberger, Romana Bichler, Dorothea Erharter, Thomas Fränzl, Angelika Kunz
• Was ist Gewalt und wie heißt er? – Semantische Gewalterkennung aus Sicht der Gender Studies | Melanie Irrgang
• User Experience (UX) im Blick geschlechtertheoretischer Zugänge | Doris Allhutter
• Not every girl is a code girl. Zugangsvoraussetzungen und User Experience bei Online-Lehrangebot| Natalie Sontopski, Julia Hoffmann
Prof. Dr. Gabriele Schade was moderated, by Natalie Sontopski and opened Julia Hoffmann of the code Girls from Leipzig. They dealt with entry requirements and – limitations in the IT world and the ways these break with technology-based learning platforms. Which operates at the RWTH Aachen Dr. Bianka Trevisan presented the interdisciplinary, ajar to “Kansei Engineering” project “Design Lab”. The team to which it belongs, examined here is whether the product perception is influenced by gender-or role-specific phenomena. Subsequently, Ms. Dorothea Erharter from ZIMD in Vienna, on the possibilities of designing gender-sensitive jobs in the context of safety-critical systems, and the necessary methods to this in the first place to explore, referenced. The last two papers of this track were by Mrs. Melanie Irrgang of the Center for Interdisciplinary Women and Gender Studies (ZIFG) at the Technical University of Berlin, and Dr. Doris Allhutter of the resident at the Austrian Academy of Sciences Institute of Technology Assessment carried forward. Woman Irrgang described the difficulties of a technology-based semantic force detection from the perspective of gender studies, and the differences, simplifications, and stereotypes of violence concepts in the various scientific disciplines in their Unit. Dr. Allhutter decided the session with a talk on user experience in mind gender-theoretical approaches.
At the end of the two-day symposium took Prof. Dr. Nicola Marsden praised the successful interdisciplinary dialogue, which has sometimes led to controversy, but always constructive and collegial discussions. The symposium could therefore only be described as an outstanding success, since the boundaries of their respective disciplines could be broken and people could be brought to the table with different perspectives and experience levels.